Health And Vitality

Aside from all of the amazing health benefits, living a life of vitality is amazingly irresistible.  Everyone wants more vitality and energy in their life. If they happen to run across someone who truly radiates vitality, whether they realize it or not, they are drawn to that person.  People from all walks of life struggle with energy in their daily life.  Whether it is a job that bores them, or demands long hours and stressful challenges, at the end of the day the vast majority of people are drained of energy.  Energy and vitality is something that EVERYONE wants more of.

If you truly embody and radiate energy and vitality, you will naturally attract people to you.  This happens without fail.  I have seen such a person walk into a crowded room of people and the energy of the room literally shifts.  Truly, it literally shifts!  People sense a brightness, a raising of energy, like a beam of warm sunshine has filled the room. While this may sound like hocus pocus, believe me — it is VERY real.  Whether people can consciously acknowledge it or not, they become nearly magnetically drawn to the individual radiating the light and energy.  People instinctively want to know — What is it that this person has?   What is it that this person is doing to give them this energy?  They also think, ‘Maybe if I can be with this person, even for a short period of time, maybe some of it could rub off on me’.  Crazy as this may sound, this is exactly what is going on in the minds of those in the crowded room.

Psychologists have conducted studies to research if this is indeed what happens on a regular basis.  Over and over it was demonstrated that this will happen, without fail.

If you can tap into this phenomenon, you will radically improve not only your business, but also your relationships, your health, and entire personal life.

So what exactly is it that creates this vibrancy and energy?  Well, if you want to radiate this to others, you must possess it abundantly yourself.  This means you have excellent health,  your mindset is extremely positive, and you have the continuous intention of sharing your gifts with others.  These three components must each be present.

Particularly if you represent a health and wellness company, you really must become a ‘walking billboard’ of health, energy and vitality in order to become truly successful.  To do this, your physical, mental and spiritual health all come into play.  I could go into great detail on this, but to be brief — optimal nutrition, regular exercise, and effective stress reduction and relaxation need to be part of your day, every day.  Optimal nutrition is a massive topic that I could write books about (and actually have!).  We’ll have to go into detail on that topic on another day.  Just know that optimal nutrition is the foundation for energy and vitality in your life.  Possessing a positive outlook on life is absolutely essential.  The generous spirit, the desire to share with others, is a winning quality present in all ultra-successful leaders.

I encourage you to reflect on these qualities and honestly assess where you stand in each of these categories.  Chances are that you can improve in all three — in fact, we all can!  It is a never-ending process of improvement.  That being said, if you can laser-target which one of these may be your biggest obstacle, and commit right now to focusing on removing that obstacle, this could be one of the most powerful commitments you can make.  Commit to this, and your business, health, and personal success will never be the same.

If you’ve been in the industry for any length of time, chances are you’ve heard of the term ‘Attraction Marketing’.  If this is new to you, basically the term refers to you becoming the leader that others will be attracted to and choose to follow.  In this sense, you possess almost magnetic attraction powers, and prospects will naturally be drawn to you to buy your product, service and join your team.  Whether you may have realized it or not, anytime you are in the presence of a big leader, whether in business or politics, you are around someone who is practicing Attraction Marketing.

So, in summary, Attraction Marketing involves embodying all of the characteristics of a successful leader — such as poise, confidence, posture, authenticity, courage, caring, expertise, and respect.  These are all qualities that I encourage you to master.

Now, the headline of this article introduces a whole new twist on the traditional Attraction Marketing dogma.   We leaders in the Health & Wellness industry have a unique opportunity to seize yet another type of powerful attraction marketing.  It is what I have coined ‘Vitality Marketing’.  It is based upon the premise of attraction marketing principles, but with some very important and distinct differences.

Rather than *just* attracting prospects with your strong leadership qualities (which is a wonderful thing, so don’t get me wrong), I would like to see you equip yourself with an even stronger set of tools.  The powerful tools of Vitality Marketing.

Vitality Marketing can be defined as the practice of exuding and radiating such vitality and health that people will be drawn to you to find out just exactly what it is that you are doing to radiate such vibrant health.  Isn’t this the exact scenario that you would love to create?  Certainly!  As someone who represents a health and wellness product or service, you yourself — through your energy, your physique, your vibrancy — can become your own most powerful marketing tool.  A walking billboard, if you will.

Don’t get me wrong, I am a firm believer of utilizing every single powerful marketing tool that is available.   I will share much more with you in that regard in future articles.  But for now, I want you to really recognize and embrace the power you possess to become your own powerful marketing machine.  By becoming the healthiest, most vibrant person you can become, you will be taking powerful steps toward your business success.   This is not a theoretical concept.  It is an extremely powerful, steroid-strength accelerator that is available if you choose to engage.

So, what exactly can you do to embrace your own health and vibrancy?  Well, I am sure you *know* the standard recommended strategies:  get enough sleep, eat a balanced and optimal diet, get regular exercise, adopt a healthy form of stress management, and ensure you achieve a good work-life balance.  Yet, as you are well aware, *knowing* and *doing* (or, more accurately *mastering*) are two different things!  I encourage you today, right now, to commit to taking steps today toward mastering just one of those recommended strategies.  Ask yourself right now: “Which one of these strategies is most out-of-balance or sub-optimal for me in my life?”  Then, take your answer and commit that chosen strategy to be the one you will work on today toward mastery.

If work-life balance is completely sub-optimal for you, as it admittedly is for many entrepreneurs, make a commitment right now.  Commit that for the remainder of today, and the rest of this week, you will very purposefully take action to regain better balance.  Only you can know what that means for you in your life.  Perhaps it is picking up the phone and calling a good friend.  Just 15 minutes of your time, but it adds a sense of balance. Perhaps you commit to taking an evening stroll.  Just 20 minutes of your time, but it provides you the quiet escape and chance for self-reflection.  You decide what it is for you, and make the commitment to follow-through.

The more you can embrace and empower yourself with Vitality Marketing, not only will you feel better, but your business will be so much more successful.    Here’s to you and your increasing Vitality!

Are Your Health Habits Repelling People From Your Business?

February 18, 2012

This may seem like an odd question to you. But, please trust me — it is VERY relevant to your success! Since you are an entrepreneur representing a health & wellness business, your very being can act as a big billboard for the success of your product or service. Or, you can subtly be serving [...]

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